With 100 years of history and achievement behind it, the Gulf Oil International brand had become somewhat fragmented across the territories. The iconic and instantly recognisable ‘Orange Disc’ was in need of smartening up for the digital world.

Doggett Jones took the wheel to redraw and redefine a new master Orange Disc as well as bringing its expertise and experience to review and develop a comprehensive volume of Brand guidelines.

Global packaging label standards were also introduced to ensure this fuels and lubricants giant was fine-tuned and raring to go for the next century.

With 100 years of history and achievement behind it, the Gulf Oil International brand had become somewhat fragmented across the territories. The iconic and instantly recognisable ‘Orange Disc’ was in need of smartening up for the digital world.

Doggett Jones took the wheel to redraw and redefine a new master Orange Disc as well as bringing its expertise and experience to review and develop a comprehensive volume of Brand guidelines.

Global packaging label standards were also introduced to ensure this fuels and lubricants giant was fine-tuned and raring to go for the next century.